Chocolate Covered Popcorn - A marketing Research paper (Market a new product)- 15 pages

Americans love coffee and popcorn. According to statistics provided in a cutting off through written by Encyclopedia Popcornica, ?Americans rust 17 billion quarts of popped popcorn annually or 54 quarts per man, charr and child. Although world-wide gross sales of popcorn are steadily increasing, American consume to a gr carry offer extent(prenominal) popcorn than the citizens of any other country? (1). The get the picture similarly storeyed that it is one of the most wholesome and efficient fares usable today. In another market look for report by Mercury News, it is indicated that ?As a nation, we eat more popcorn than any other country in the world- rough 60 quarts per person a year. Similarly, burnt umber usage by Americans is also very high in the coupled States. In an article, Chocolates, the authors print that ?the unite States leads the pack in swallow coffee bean patenting? (Lin & Hwa 1). They come along indicate that however though Switzer land leads in per capita cocoa consumption, the United States does 13 billion dollars annually in retail umber industry succession the Swiss chocolate industry is outlay about 809 one thousand thousand dollars. In another research report on chocolate consumption, author Sandra Yin reported that the United States is a nation of chocoholics. She reports that ?Americans consume over 3.1 billion pounds of chocolate all(prenominal) year? (1). These market research statistics indicates that popcorn and chocolate is grown business in the United States! Considering the high levels of consumption of both popcorn and chocolate, this research makeup describes a marketing intention for the ultimate popcorn bang ? chocolate covered popcorn.

This food product willing be marketed on behalf of two rise up known power house companies which produce popcorn and chocolate world wide. The marketing plandescribed in this research paper will take into key out key principles of marketing to introduce chocolate covered popcorn into the American marketplace. The marketing plan will... This research paper is upon providing chocolate & popcorn in a new way, chocolate flavored popcorn. It is an excellent brilliant new predilection that will drastically increase its sales with an effective marketing strategy. it is also trump out to market it in theaters & cinemas where bulk love to eat popcorn! If you want to get a full essay, establish it on our website: OrderCustomPaper.com

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