Bata Shoe in Bangladesh

Term Paper Marketing Strategies of sell Organizations of Bangladesh A Study on Bata tog play along (Bangladesh) Limited Marketing Strategies of Retail Organization of Bangladesh A Study on Bata Shoe Company (Bangladesh) Ltd. In Bangladesh, Bata started its operation in 1962. The company is one of the largest taxpaying corporeal bodies contributing Tk. 1. 2 billion (year 2009) which represents approximately 70% of tax paying(a) by the entire footwear sector of Bangladesh. Bata is the largest retail organization in terms of their number of outlets around the country.Currently Bata Shoe Company (Bangladesh) Limited operates ii manufacturing facilities one in Tongi and the other in Dhamrai. With a production power of 110,000 pairs of habilitates daily, the company also has a modern tannery facility with an widening of 5 jillion squ be feet of leather annually. Annual shoe gross revenue currently stand at slightly more than 30 million pairs with a turnover for the year 2009 of Tk 5 billion. Acknowledgement At the bloodline of preparing this term paper, I would like to express gratitude to the Almighty Allah for special bless in completing it.There is an English proverb Two head are better than one. So, no one can obtain a portentous objective alone. This term paper is an accumulation of many peoples endeavor. For this, I am indebted to a number of people who helped me to touch on this and for their kind advice, suggestions, directions, and cooperation and proper guidelines for this. Our heartfelt thanks go to Dr. Md. Morshed Hasan Khan, Associate Professor, for providing us the opportunity and for his appropriate suggestions, moral support and invaluable co-operation from magazine to time in completing the term paper especially in the conk one week.Executive summary Bata started its journey in Bangladesh in 1962. So Bata Shoe Company (Bangladesh) Ltd. is operating in our country from last 50 years. Bata is the largest shoe manufacturing and selling company in Bangladesh. In 2011, it sells 8. 5 billion pairs of lieu with annual turnover of Tk. 5 billion. Bata Shoe Company (Bangladesh) Ltd. has strived towards one death customer satisfaction. With the vision of building a worldwide family of satisfied customers and dedicated workers the legacy of Tomas Bata continues strong and unabated to this day the tradition is safe.As the largest shoe manufacturing and marketing company in Bangladesh, Bata follows several individual and coordinated strategies in marketing, pricing, in distribution, inventory that helps them to be the leader in the market and to increase sales and growth. Most important strategies are discussed in this term paper. Here their twain the positive and negative sides are discussed thoroughly. Bata is performing CSR activities in many ship canal to be a good citizen of the country. Some recommendations are given after evaluating the overall activities of Bata Shoe Company (Bangladesh) Ltd.Table of Contents No. Name of the content Page Number 01. Background of the Problem 01 02. Objectives 01 03. Methodology 02 04. Limitations 02 05. introduction 03 06. Bata Bangladesh 03 07. Company Profile 04 08. Management Overview 05 09. Financial Information 06 10. Product Line 07 11. dispersal Process of Bata Bangladesh 09 12. Marketing Strategies used by Bata Bangladesh 10 13. Corporate accessible Responsibility 21 14. Lessons learn from Bata Bangladesh 23 15. Recommendations 24 16. Conclusion 24 17. References 24