Southwest Airlines Case Study Example | Topics and Well Written Essays - 6750 words

Southwest Airlines - guinea pig Study ExampleAccording to the report findings the remarkable success and innovative ways with that Southwest Airlines has achieved has make this theatre of operations interesting. It is worth studying the business concept of Southwest, which involves attracting passengers by flying convenient schedules and getting passengers to their culture on time using several strategic initiatives. The efficiency, quality of serve, controlled growth, increase in demand for trustworthy low-fare travel, and other key success factors like leadership, culture, strategy and coordination are some of the factors that contributed to the success of the airline. This project aims to study the relative contribution made by these distinct factors that made this remarkable transformation possible for Southwest. As the discussion declares the Companys vision statement expresses a dedication to the highest quality of customer service delivered with a sense of warmth, friendl iness, and individual pride and Company spirit. The Company has the mission to provide safe and well-to-do air transportation in commuter and short-haul markets, from close-in airports, at prices competitive with automobiles and buses and to involve customers and employees in the product and the process, devising the airline a fun, profitable and quality experience. From the very start, Southwest Airlines goals were to make a profit, achieve muse security for every employee, and make flying affordable for more people. (Freiberg & Freiber