Hudson Bay Company

The verbalize You atomic number 18 the Buyer Assignment erica Hobb Sarah Walkington As a Buyer for the Bay, I would en reliable that these new brands that I was bringing in to my department would be productive by researching every(prenominal) brand and making sure there on the same crusade line that we be trying to fol depleted. Knowing your target market is likewise a key element when introducing new brands.The selection factors that I would realize at when choosing what brands to bring into my store would be dependent on the season, fit, garble or pattern, durability of garment or product, price, versatility/multi-use, designer label/ prestigiousness factor and quality of construction. When deciding what brands to get rid of and which ones to keep, this would be work by knowing which products are successful and which ones are not. Also which brands are going to match the new reconstruction of our company the Bay and which brands fits in with the new theme and which ones are outdated.In my opinion, the different factors of the two retailers are The Bay is very Canadian based, not just because it started in Canada but because even up their window displays are reflective to a Canadian theme, where as Holt Renfrew is know for being a high end retailer selling brands and products that are available and sold in other retail stores. The Bay has added over 250 new brands and 90% of which are exclusive to the Bay in Canada. some other factor that is different between the two retailers is their pricing.Holt Renfrew is designed for people with succulent lifestyles and an eye for expensive designer clothing where as The Bay ranges from altogether price points. The Bay has style and affordable merchandise. Also the customer emolument you find at both retailers are very different. When going into Holt Renfrew, your getting the whole shopping experience. Employees almost tend to smother you making sure everything you need is at there service where the Bay is more low key.