Communication of Values and Ethics in Strategic Organizational Communication Essay

Starbucks establishmental structure has been rearranged to weaken accommodate customer satisfaction. Schultz, CEO of Starbucks announced the expansion of their matrix organization structure. They will operate under four U. S. divisions Western/Pacific, Southeast/Plains, atomic number 10/Atlantic and Northwest/Mountain (Schultz, 2008). There argon some major(ip) advantages for this kind of organizational structure which include maximized communication channels.Once the suppress adjustments are made, Schultz believes that Starbucks will be able to develop products specific each(prenominal)y to marketplace appeal. The continual support in the Starbucks organizational structure support functions in operation(p) being their own department and supporting shared visions and goals for each of the U. S. divisions and the world-wide circuit (Schultz, 2008). In 1995, Starbucks opened its first coffee house internationall(a)y in Tokyo, Japan (Starbucks, 2008). Successful partnership allow ed the company its footing inside remote country.The large population and high disposable income from the consumers is what initially force the company and its executives to Japanese market. In adapting Japanese culture, extensive researches motivated Starbucks in changing their business model by catering to 40 family old businessmen and provide a smoking environment to know their coffee. The Japanese locations included U. S. menus which the founder of the international segment for Starbucks ignored the advice give tongue to previously. The complication of working in the East and West was understood by a Starbucks business partner, Sazaby.Japans attraction towards the kinds of products contributed to the understanding of the global market and lead Starbucks a success (Japan External Trade Organization, 2006). Unilever has another(prenominal) common organizational structure the hybrid form. It operates with three divisional regions, two product segments, and atomic number 23 fu nctional segments. It developed and implemented this organizational structure for their company to modify communication and to take advantage of resources that are available to them. This structure is typically organized in a top-down manner.It flows down to management at one time the executive level is satisfied with the structure. It is not always visible, however mind by actions and specified reporting protocol this structure is intact and in use. In equity based modes of entry involves managements decision to make foreign investments. This would require a partnership, collaboration, or alliance be made with another company or a distributor for a better reach on the concept of the economy, culture, and climate in the new area. Exporting, subcontracting, and franchising could be with nominal cost to the company.Starbucks continues to stand behind their mission statement in all odds of the economy and publicly through public awareness. I take on a story about Starbucks chargi ng and not responding to sending the troops in Iraq coffee without charging them. Not every company can help everyone in need and there are times when they do impart to claim no for other obligations. Most companies already commit to donations to specific groups/organizations and have implemented that cost into their yearly/monthly/quarterly budget. However, there are some exceptions when it does exceed their denomination term.Starbucks Customer Relations organization handles these types of comments as best as they can satisfying all parties involved. The company renounce its answer in a formal public letter, (viewable for public) stating that Starbucks has provided over 220,000 3-packs of Starbucks VIA to the USO for their perplexity package program. (Starbucks Newsroom) Starbucks are partnered with the American Red Cross and the United run Organizations (USO) to provide coffee in efforts to relieve times of conflict, donating more than 141,000 lbs of coffee. universal relati ons are exceptional with the Starbucks Coffee Company. They have several outlets in communicating to them any questions or concerns and a hotline phone number to be contacted. The company responds within 24 hours most times and they answer all comments no matter how small or large and resolves conflicts as rapidly as possible. Starbucks Mission Our mission to inspire and nurture the human nip one person, one cup and one neighborhood at a time.