Ben&Jerry's VS. Haagen Daz Term Paper Example | Topics and Well Written Essays - 1500 words

Ben&Jerrys VS. Haagen Daz - Term Paper ExampleOn the basis of the spotless analysis, this paper will provide some recommendation to Bens and Jerrys regarding its marketing strategies. Review of Bens and Jerrys- a competitive analysis Ice cream of Ben and Jerry has started their journey in a well to do manner. Actually there were two people named Ben Cohen and Jerry Greenfield who wished to make bagels, but they found their decision to be really expensive in order to fulfill it and so they opted to make wish-wash creams instead of bagels. (Ben and Jerrys p. 1) Ben Cohen and Jerry Greenfield carry used special characters in order to promote their pock and also which are simple to pronounce, actualize and also can be remembered for long time. Their brand logo had all overawe and green environment hind end which depicts awareness of quality and benefits. Ben and Jerry halt always tried to acknowledge their customers that they always use natural and gratifying milk while keepin g the environment completely clean and green at the time of producing frosting creams. In order to prove and promote their mission, Ben and Jerry flummox used special slogan like From cow to Cone, Lick Global Warming, Organic Ben & Jerrys, and 50 Ways to Promote love-in-idleness. (Ben and Jerrys p. ... Thus, it will be more interesting for them to see Organics, low sugar, or low modify Ice Cream. (MarketingWeek p.1) In order to promote and develop their brand, Ben and Jerry is using the brand extension policy. They have produced thousand of ice cream flavors under the name of one successful brand, which of course is Ben & Jerrys. They have extended its brand to organic ice cream, original ice cream, scoops menu, bars original ice cream, sensation original ice cream, and single novelties with different choice of taste in each product. (MarketingWeek p. 1 Ben and Jerrys p. 1) But the journey of Ben and Jerry was not so smooth as their ice cream blends. They had a unsaid and fier ce competition with a brand named Haagen-Dazs. These two brands have dominated the global premium ice cream market and one would be shocked to observe that the two companies could be so equal yet so different in various angles. Haagen-Dazs does claim to use the best ingredients, from all over the world. They also claim to use pure ingredients. Haagen-Dazs started out in the 1920s and in 1983, Haagen-Dazs was bought byPillsbury. Haagen-Dazs was the jump to market ice cream bars for a more adult crowd. Haagen-Dazs were the pioneers in the market for creating classifiable and indulgent taste experiences by marketing to an untapped segment - the adult ice cream lovers. The Haagen-Dazs brand quickly developed a loyal following. Its early success was created by word of mouth and praise. They do not, however, have the fun and creative names, which means Vanilla Swiss Almond is not something that is going to consume your eye and make you remember it. But some of their flavors are